Three to six keypad questions, in the caller's language, for people who already agreed to hear from you
Bharat Survey designs and manages IVR survey India projects for brands, NGOs, public programmes and researchers who need a quick signal from many people by phone. A recorded voice asks a handful of questions and the respondent answers with the keypad. We write and record the script, work with a licensed telephony partner for calling, and analyse results alongside our field and phone interview data. We do not sell our own IVR platform.
IVR reaches feature-phone users, works in any language you can record, and returns answers within hours. It also has the lowest attention span of any survey mode, so design discipline matters.
An IVR survey plays recorded questions and captures keypad answers: press 1 for yes, 2 for no, or a number from 1 to 5. That suits a narrow set of questions, such as whether a service was received, a satisfaction score, or a choice among three options. It does not suit open questions, long scales or anything that needs a respondent to think through a definition.
Response samples are self-selected. People who pick up and finish an automated call are not a random slice of the population, so we treat IVR results as a signal or a monitoring tool. Where a client needs representative estimates, we pair IVR with a smaller CATI or field sample to check the direction of results.
Bharat Survey's version 1 software does not include an IVR or dialler module. We design the questionnaire, write and record scripts, manage consent and number sources with the client, and run calling through a licensed telephony partner named in the proposal. Data returns to us for cleaning, analysis and reporting.
| Need | IVR (outbound) | Missed call | CATI (human interviewer) |
|---|---|---|---|
| Questions | 3 to 6 keypad items | 3 to 6 keypad items | Up to around 15 to 20 minutes |
| Consent | Consented list needed | Respondent starts contact | Consented or sampled with introduction |
| Representativeness | Weak, self-selected | Weak, self-selected | Better with sampling and quotas |
| Open answers | No | No | Yes |
| Best use | Service check-ins, pulse scores | Campaign or pack feedback | Detailed research |
Commercial voice calls in India are governed by TRAI's Telecom Commercial Communications Customer Preference Regulations, 2018, as amended, which cover sender registration on the operators' DLT platforms, the number series that must be used for different call types, and consent. Rules were tightened again in 2025. Our telephony partner is responsible for registration and routing, and we confirm the classification of each campaign with them before calls begin.
That is also why we decline requests for ivr bulk calls to purchased or scraped lists, political voice blasts and anything designed to look like a personal call. Those requests carry regulatory risk for the sponsor and damage response quality for everyone else.
Phone interviews by trained interviewers.
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Learn moreStraight answers to the questions people ask most about this topic.
It is an automated phone survey. A recorded voice asks short questions and the respondent answers by pressing keys. It suits three to six simple questions such as yes or no, a rating or a choice among a few options, and it works on basic feature phones.
No. Our current software does not include IVR or dialling. We design and manage the survey and analysis, and calls are placed through a licensed telephony partner that we name in the proposal.
Usually not on their own, because the people who answer and finish automated calls are self-selected. We treat IVR as a fast signal and, when representative figures are needed, check results against a smaller CATI or field sample.
Pricing is on quotation. It depends on the number of calls or completes, questionnaire length, languages to record, partner telephony charges and reporting depth. Share those and we will send a scoped proposal.
Tell us the audience, how their consent was taken, the languages and your questions. We will check fit and send a plan.
