Direction, not just level
Awareness at 40% means little alone. Awareness rising from 32% to 40% in eastern UP after a regional launch is a decision.
Services · Market research
Trend lines that move because the market moved, not because the sample did
Bharat Survey is a brand tracking agency in India for marketing teams that sell beyond the metros and need to know whether awareness, consideration and preference are rising where their sales teams actually work. We run repeat waves with a locked sample design and questionnaire, interview face to face or by phone depending on the audience, verify every field interview by location and time, and report changes only when they exceed the margin of error.
- Locked sample and questionnaire across waves
- Town-class and state-level reads, not just metros
- Face-to-face interviews GPS and time verified
- Change flagged only when statistically meaningful
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
Quality
Accepted1871
In review64
Outside area19
Weak signal8
Top issues · by panchayat
Water62%
Roads48%
Power31%
Drains24%
Survey 3/6 · AmenitiesOffline
How is drinking water in your area?
- Comes regularly
- Comes sometimes
- Rarely / never
- Don't know
✓ Section saved on phone · autosave
BackNext
Unaided awarenessAided awarenessConsiderationTrial and usagePreferenceBrand imageryAd recallSmall-town reads
Why track
A single survey is a photograph. A tracker is the film, and only a film shows whether a campaign or a price change moved anything.
Where your sales are
Samples by state and town class show whether gains in metros are hiding losses in smaller towns.
Against named competitors
The same funnel measured for your brand and chosen competitors, wave after wave.
Linked to activity
Wave dates aligned with campaigns, launches and price moves so changes can be read in context.
Health
Brand health is a set of measures, not one score. We start with unaided awareness, asked before any brand is named, then aided awareness from a list, followed by consideration, trial, current usage and preference. Imagery questions test which attributes people link to each brand. Ad recall checks whether media spend is being noticed.
Brand health survey services built for India
Brand names are read out in the respondent's language and show-cards use logos where literacy is low. Category definitions are local: a 'biscuit' respondent in Bihar may name brands a Mumbai panel never sees. We pilot the brand list in each region before wave one so the tracker does not miss the local competitor that is taking your share.
Core tracker measures
- Unaided and aided awareness
- Consideration and trial
- Brand used most often
- Preference and switching
- Imagery attributes
- Ad and message recall
Wave cycle
Set-up
01 / 04Design locked before wave one
Sample by state, town class, age and gender; questionnaire; brand list and show-cards. This design is frozen so waves stay comparable.
- Sample frame documented
- Questionnaire version controlled
Field
02 / 04Interviews in the same areas each wave
Enumerators interview at the doorstep or near shops following the same selection rules each wave, with GPS and duration captured.
- Same selection rules
- Offline app with verification
Quality
03 / 04Back-checks before data is released
Supervisors re-contact a share of respondents. Records failing checks are removed before weighting.
- Back-check share reported
- Rejected records listed
Report
04 / 04Trend dashboard and wave note
Changes are shown with confidence intervals and flagged only when they exceed the margin of error for that cut.
- Wave-on-wave charts
- Significance flags
Our view on trackers
Beyond awareness
Equity: from awareness to preference
Equity is read from the gap between awareness and preference, the attributes a brand owns, and willingness to pay more or switch less. We report these per region so a national average does not hide regional weakness.
- Awareness-to-preference conversion
- Attribute ownership
- Loyalty and switching
Brand market share tracking study
Claimed brand used most often, tracked across waves, gives a consumer-side view of share. It is not a sales audit, and we say so; it is best read alongside your own sales or retail audit data.
- Claimed usage share
- Switching between waves
- Read with sales data
Campaign and ad recall
Recall of your advertising and messages, with medium where remembered, measured before and after campaign bursts.
- Pre and post bursts
- Message take-out
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
Decision aid
| Design | Best for | Watch out for |
|---|---|---|
| Quarterly face-to-face waves | Mass brands with small-town sales | Cost per wave, need for fixed areas |
| Monthly phone waves | Fast-moving categories, urban audiences | Under-reach of low-phone households |
| Continuous weekly fieldwork | Heavy advertisers watching bursts | Smaller samples per week, rolled up monthly |
| Pre and post campaign only | Single launches | No baseline trend before the launch |
Not the right fit if
- You need only one snapshot for a pitch
- Budget covers one wave and not the next
- You want syndicated category data from a standing panel
- Questionnaire must change every quarter
A good fit if
- Brands selling in smaller towns and villages
- Teams judging campaigns region by region
- Trackers needing verified field interviews
- Hindi and regional-language audiences
Corporate solutions
Market research and field data for companies.
Learn moreConsumer research
Usage and attitude studies and shopper insights.
Learn moreConcept and ad testing
Test ideas and ads before they launch.
Learn moreRural market research
Reaching rural consumers properly.
Learn moreIVR survey
Short voice surveys over the phone.
Learn moreFAQ
Straight answers to the questions people ask most about this topic.
How often should brand tracking waves run?
Match wave frequency to how fast your market changes and how often you advertise. Quarterly waves suit most consumer brands; monthly or continuous tracking suits heavy advertisers. More frequent waves need smaller samples per wave, so we check that each wave still supports the regional cuts you report.
What sample size does a brand tracker need?
Enough to detect the change you care about in the smallest group you report, such as one state or town class. Detecting a few points of change needs larger samples than detecting a big shift. We share the calculation per reporting cut before wave one.
Can you take over a tracker from another agency?
Yes, if you share the questionnaire, sample design and earlier data. We run a bridging wave or parallel sample where possible, because even small changes in field method can shift results. The report marks the switch so trends are read carefully.
Do you have a consumer panel?
No. We do not run an owned online panel. Tracker interviews are recruited fresh each wave, face to face or by phone, using the same selection rules. This reaches people online panels miss, at the cost of longer fieldwork.
India Nationwide, Hindi-first
Share the category, brands, regions and wave frequency. We will return a design, sample note and quote.