Voter intelligence
Here voter intelligence means aggregate insight: which issues rank highest in each area, which groups are undecided, and which messages they report hearing. Nothing is tied to a named voter.
Services · Political research
Know the issues and moods of an electorate without building files on individuals
Bharat Survey offers voter profiling services in India the lawful way: representative surveys that describe groups of voters by area, age, occupation and issue, never dossiers on named people. Campaigns, media houses and researchers get constituency and booth-cluster views of what voters care about, how sentiment is moving, and where turnout may shift, from GPS-verified interviews collected with consent.
- Survey-based segments, not personal dossiers
- Booth-cluster and ward-level views
- Issue and sentiment tracking over waves
- No voter-roll import, no tracking
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
Quality
Accepted1871
In review64
Outside area19
Weak signal8
Top issues · by panchayat
Water62%
Roads48%
Power31%
Drains24%
Issue prioritiesSentiment by areaTurnout intentAge and occupation segmentsBooth-cluster viewsTracking wavesConsent recordedParty-neutral method
Start here
Definition
Voter profiling, done properly, is segmentation from survey data. A sample of voters in each area answers questions about issues, trust, awareness of schemes, media habits and voting intent. Results are weighted to the area's population and reported for groups: young women in semi-urban wards, farmers in a block, first-time voters across a constituency.
What it is not: importing voter rolls, matching phone numbers to names, predicting how a named person will vote, or targeting anyone by caste or religion. The Digital Personal Data Protection Act, 2023 requires a lawful basis and purpose limitation for personal data; ECI's model code and the Representation of the People Act, 1951 set further limits on campaign conduct. Our software does not import voter-roll data or track voters, by design.
Segments we commonly report
- Age band and gender
- Urban, semi-urban, rural
- Occupation groups
- First-time voters
- Scheme beneficiaries vs not
- Media consumption groups
Method
Four stages that turn interviews into an area-by-area picture.
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Sample by area
The constituency is divided into clusters of booths or wards. Interviews are allocated to each cluster so area-level results rest on enough responses.Design123456789101112131415161718192021222324252627282930A strongB fairC weakD very weakNo report today - 02
Consent-first interviews
Enumerators ask for consent, record answers offline, and the app stores GPS and time. No names or phone numbers are needed for the analysis.FieldHome #17 · Intro & consentHello, I am Ram Kumar. This survey is run by Sample Organisation. Purpose: to learn about amenities in your area. It is voluntary, and you can say no at any time.
Consent v2 · 09:44Agreed — start surveyDeclined - 03
Weight and segment
Responses are weighted to area demographics and grouped into segments by issue, sentiment and intent.Analysis3,000Target homes2,184Visits1,962Completed1,871AcceptedDaily accepted surveysLast 12 days - 04
Map by cluster
Results are shown by booth cluster or ward on a map, with sample size shown so thin areas are not over-read.ReportingRam Kumar · shift on26.8467 N · 80.9462 E · ±12 m14Received12Accepted1Review1Outside
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A strongB fairC weakD very weakNo report today
Home #17 · Intro & consent
Hello, I am Ram Kumar. This survey is run by Sample Organisation. Purpose: to learn about amenities in your area. It is voluntary, and you can say no at any time.
Consent v2 · 09:44
Agreed — start surveyDeclined
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
Ram Kumar · shift on
26.8467 N · 80.9462 E · ±12 m
14
Received
12
Accepted
1
Review
1
Outside
Analysis
Influencer identification survey
Voters are asked whom they consult on public matters — types of people such as teachers, SHG leaders or local doctors — so outreach can be planned by role, not by tracking individuals.
AI vote estimation
Model-based vote estimates from weighted survey data, shown with a stated margin of error and the assumptions used. We do not promise accuracy or predict individual votes.
Participation
Turnout decides many close contests. Three angles we measure.
Past turnout patterns
Published ECI statistical reports give turnout by constituency and, in many cases, by polling station. We set survey results against these public figures.
- ECI statistical reports
- Polling-station level where published
- Change across elections
Stated likelihood to vote
Survey questions on intention, past voting and barriers such as migration, distance or work shifts, reported by segment.
- Likelihood scale
- Barriers to voting
- Migrant voters
Registration and process awareness
Whether voters know their polling station, have checked the roll, or know about official services to update their entry.
- Roll awareness
- Polling station knowledge
- Official helpline awareness
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
Mood
A single survey is a photograph. Sentiment mapping repeats a core set of questions in waves, in the same clusters, so you see movement: satisfaction with local services rising in one block, anger over prices spreading in another. Each wave shows its sample size and margin, so real shifts are separated from noise.
What changes between waves
Keep the core questions fixed and add a short module for new issues. Changing wording between waves breaks comparison, a common error in campaign research.
- Fixed core question set
- Rotating topical module
- Same clusters each wave
- Change shown only when outside margin of error
Choosing a vendor
Before
What we provide
Survey-based profiling
- Representative samples with consent
- Group-level segments and maps
- Margins of error stated
- Raw anonymised data on request
- Party-neutral method
With Bharat Survey
What to avoid
Red flags from any vendor
- Named voter lists with predicted votes
- Voter roll matched to phone numbers
- Caste or religion targeting lists
- Guaranteed seat predictions
- No method statement
Not the right fit if
- Anyone seeking individual voter dossiers
- Projects importing voter-roll personal data
- Caste or religion targeting of individuals
- Clients wanting guaranteed outcome predictions
A good fit if
- Campaigns planning issues and outreach by area
- Media houses studying the electorate
- Researchers and think tanks
- Parties of any affiliation wanting neutral method
Political solutions
Survey software and research for campaigns and media.
Learn moreराजनीतिक सर्वे (हिंदी)
Political survey services in Hindi.
Learn moreOpinion poll survey
Representative opinion polls with published method.
Learn moreMedia poll partner
Field partner for newsroom polls.
Learn moreExit poll survey
Exit poll fieldwork within ECI rules.
Learn moreFAQ
Straight answers to the questions people ask most about this topic.
Is voter profiling legal in India?
Survey-based research that reports groups of voters, collected with consent, is lawful and common. Collecting or processing personal data of named voters without a lawful basis, or targeting people by religion or caste, raises serious issues under the DPDP Act, 2023, the Representation of the People Act, 1951 and ECI rules.
Do you use the voter list?
No. We do not import voter rolls or personal data from them. Samples are drawn by area, and published ECI aggregate statistics are used only for context such as past turnout.
How accurate are your vote estimates?
Every estimate comes with a stated margin of error based on sample size and design. Estimates describe opinion at the time of fieldwork; we do not promise accuracy for the result and do not predict individual votes.
What is the smallest area you can profile?
It depends on sample per area. Constituency-level results need a few hundred interviews at minimum; booth-cluster views need interviews in each cluster. We show sample sizes on every map so small areas are not over-read.
India Nationwide, Hindi-first
Share the constituency, timeline and questions. We will propose a sample and waves.