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Services · Data quality

Catch the fake interview before it reaches your report

Data quality assurance for surveys means proving, record by record, that an interview happened where and when it should, with the right person, and that the answers were not invented or copied. Bharat Survey builds this into fieldwork: back check forms, location verification, duration and pattern flags, a risk-scored review queue and an audit trail of every correction. Research agencies, NGOs and departments use it on their own projects through our software, or hand us the quality control of data another team collected.

  • Location verified against the assigned area
  • Short, rushed or duplicate interviews flagged
  • Supervisor back-checks with a separate form
  • Every edit and approval logged
Location evidence
Survey #BS-0412
  • In areaInside approx. boundary
  • Accuracy±12 m
  • Time09:42 · fresh fix
  • Mock GPSNot detected
  • Interview length11 min
Added to accepted count
Constituency 172 · Survey round 2Updated 12s ago · sample
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
Outside area · 14.2 km away · in review
Back-checksGPS verificationMock location detectionDuration flagsStraight-liningDuplicate detectionReview queueAudit trail

Why this exists

Layers of checks

01Validation while the interview happensAt entry

Validation while the interview happens

Skip logic, range limits and consistency rules stop impossible answers at the doorstep: a 12-year-old head of household, 40 hours of work a day, or an income module skipped when it should run.

  • Range and logic checks
  • Required fields enforced
Survey 3/6 · AmenitiesOffline
How is drinking water in your area?
  • Comes regularly
  • Comes sometimes
  • Rarely / never
  • Don't know
✓ Section saved on phone · autosave
BackNext
02Location and timing evidenceOn submit

Location and timing evidence

Each record carries GPS location compared with the assigned village or ward, labelled in-area, near boundary, outside, poor signal or mock location. Start time, end time and duration are captured automatically.

  • Five location states
  • Mock GPS flagged
  • Duration recorded
Location evidence
Survey #BS-0412
  • In areaInside approx. boundary
  • Accuracy±12 m
  • Time09:42 · fresh fix
  • Mock GPSNot detected
  • Interview length11 min
Added to accepted count
03Pattern and risk scoringAfter sync

Pattern and risk scoring

Records are scored for risk from signals such as location state, very short duration and unusual submission patterns. High-risk records go to a review queue, not the dataset, and supervisors look across an enumerator's records for copied answers.

  • Risk-scored review queue
  • Enumerator-level patterns
Constituency 172 · Survey round 2Updated 12s ago · sample
3,000
Target homes
2,184
Visits
1,962
Completed
1,871
Accepted
Daily accepted surveysLast 12 days
04Back-checks by supervisorsIndependent

Back-checks by supervisors

Supervisors re-visit or call a sample of respondents with a short back-check form: did the interview happen, how long did it take, and do a few key answers match. Mismatch rates are reported per enumerator.

  • Random plus targeted samples
  • Mismatch rate per enumerator
Home #17 · Visit outcome
  • Complete
  • Partial
  • Declined
  • No contact
  • Home locked
  • Revisit
Save
What gets flagged

Common fabrication signals and how they are checked
SignalWhat it may meanCheck
Location outside assigned areaInterview not done at the doorstepLocation state on record, supervisor review
Mock location detectedGPS spoofing app in useFlag and block from approval
Very short durationQuestions skipped or answers inventedDuration threshold per form
Many records from one spot in minutesForms filled at one placeSupervisor review of submission times and places
Same answers across recordsCopied or straight-lined responsesSupervisor review of the enumerator's records
Back-check mismatchRespondent not interviewedMismatch rate by enumerator

Location verification uses approximate village or ward boundaries. A flag is a reason to review, not proof of fraud.

Accountability

A clean dataset raises a fair question: what was cleaned, by whom, and why? Our audit trail answers it. Every correction keeps the original value, the new value, the user and the time. Approvals, rejections, back-check results and exports are logged. Form versions are tracked, so a change to a question mid-fieldwork is visible in the data.

Why reviewers care

Donors, evaluation committees, journal reviewers and procurement auditors increasingly ask for evidence behind survey numbers. An audit trail lets you show that rejected interviews were rejected for stated reasons and that no one quietly edited results after fieldwork.

Logged events

  • Record submitted with evidence
  • Flags raised and cleared
  • Corrections with before and after
  • Back-check results
  • Approvals and rejections
  • Data exports
Service option

For data collected by your own team or another agency, we can run the quality control independently.

01

Quality plan

Agree thresholds, back-check share and rules for rejecting or correcting records before fieldwork starts.
Before fieldwork
02

Daily monitoring

Review flagged records and enumerator patterns every day, so problems are fixed while teams are still in the field.
During fieldwork
03

Back-check rounds

Independent supervisors re-contact a sample and report mismatch rates by enumerator and area.
During fieldwork
04

Cleaning and handover

Consistency checks, outlier review and a cleaning log, delivered with raw and cleaned data and the codebook.
After fieldwork
Decision aid

Before

Geo-tagged only

Common in survey tools

  • Records where the phone was
  • No comparison with assigned area
  • Mock GPS often unnoticed
  • No link to back-check results
  • Reviewer must spot problems manually
With Bharat Survey

Verified

Bharat Survey approach

  • Location compared with assigned area
  • Mock location flagged
  • Duration and pattern checks
  • Back-check results on the record
  • Unverified records never auto-approved

Not the right fit if

  • Exact household-level geofencing (boundaries are approximate)
  • Proving fraud without human review
  • Fixing a questionnaire that measures the wrong thing
  • Quality control after data was collected on paper with no evidence

A good fit if

  • Large field teams across many districts
  • Projects facing external review or audit
  • Agencies wanting enumerator-level quality data
  • Studies with volunteer or partner enumerators
FAQ

Straight answers to the questions people ask most about this topic.

What share of interviews should be back-checked?

It depends on team size, experience and the stakes of the study. Many research teams back-check a fixed random share plus extra checks on flagged records and new enumerators. We help set the share in the quality plan and report back-check coverage and mismatch rates, so reviewers can judge whether it was enough.

Can GPS verification be fooled?

Mock location apps can fake GPS. The app detects mock location where Android exposes it and flags the record. Because boundaries are approximate, location is one signal among several; duration, patterns and back-checks together make fabrication much harder to hide.

Do flagged records get deleted?

No. Flagged records stay in the review queue with their evidence. A supervisor approves, corrects with a logged reason, or rejects them. Rejected records remain visible in the audit trail and can be reported in the methods annex.

Can you check data collected in another tool?

We can run cleaning, consistency checks and independent back-checks on data from another tool if respondent contact details and consent for re-contact exist. Location and duration checks need that evidence to have been captured in the original tool.

शाम के समय कस्बे का हवाई दृश्य
India Nationwide, Hindi-first

Tell us the study, team size and tool you use. We will suggest a quality plan and how to run it.