01
01 / 05Brand team briefing the dealer audit checklist
We turn your showroom standards into observable items and agree weights before any visit is scheduled.
Industries · Automobile
Showroom visits, workshop exits and village buyers, verified by location and time
Bharat Survey is a market research company for automobile makers, dealer groups, financiers and accessory brands that need to hear from buyers where the purchase actually happens: the showroom floor, the service bay and the weekly haat where a tractor or motorcycle gets discussed. We plan the sample, send trained field teams with a GPS-verified survey app, and hand over data you can trace back to a dealership and a date.
- Dealership mystery shopping with visit evidence
- Sales and service satisfaction interviews
- Rural two-wheeler, three-wheeler and tractor buyers
- Raw data, scorecards and dealer-wise reports
3,000
Target outlets
2,184
Visited
1,962
Audited
1,871
Accepted
Daily accepted auditsLast 12 days
Quality
Accepted1871
In review64
Outside area19
Weak signal8
Top gaps · by territory
Out of stock62%
Planogram48%
Price label31%
Visibility24%
Survey 5/6 · Photo
Photo of a public issue
Camera · no faces
5 MB → 210 KB · with location/time
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Showroom mystery auditsTest-drive experienceService workshop exitsTwo-wheeler buyers in villagesTractor owner interviewsFinance and insurance desk checksEV purchase barriersDealer-wise scorecards
The buyer journey
A vehicle purchase in India is rarely one decision. It is a family conversation, a finance approval, an exchange valuation and a delivery date, spread over weeks and several showroom visits.
That spread is why online panels miss so much. A first-time motorcycle buyer in a district town may never fill a web survey, yet he visited two dealers, asked a mechanic, and waited for harvest money before booking. Useful auto research follows that path in person: at the dealership, at the workshop counter and at home after delivery.
What changes by segment
Passenger car studies lean on test-drive quality, exchange offers and delivery promises. Two-wheeler and three-wheeler work leans on finance approval, mileage beliefs and word of mouth. Tractor and farm equipment research has to respect the crop calendar, because owners are unreachable during sowing and harvest. We build the fieldwork schedule around those realities before quoting a timeline.
Typical respondents
- Walk-in prospects and recent buyers
- Owners at first and second service
- Dealer sales and service staff
- Rural mechanics and retailers
- Fleet and commercial vehicle operators
Study types
Four formats cover most briefs we see from manufacturers and dealer groups. Many studies combine two of them.
Mystery shopping for Automobile showrooms
Trained shoppers visit as genuine prospects and record greeting time, product explanation, test-drive offer, finance options and follow-up calls. Each visit carries GPS, time and consented photo evidence of the premises, not of staff.
- Script per model and price band
- Follow-up call tracking for 7 days
- Dealer-wise and region-wise scores
Brand health tracking for Automobile brands
Repeated waves that measure awareness, consideration and preference among intending buyers in the same towns, so a shift after a launch or price change is visible against a stable base.
- Fixed towns and quotas each wave
- Aided and unaided recall
- Consideration funnel by segment
Field survey services for Automobile brands in small towns
Door-to-door and market intercept interviews with owners and intenders in tier-3 towns and villages, run offline where networks drop and synced when coverage returns.
- Hindi and regional-language tools
- Owner verification questions
- Village and haat intercepts
3,000
Target outlets
2,184
Visited
1,962
Audited
1,871
Accepted
Daily accepted auditsLast 12 days
Our view on dealer audits
Satisfaction
Most satisfaction programmes measure too much at purchase and too little at the second service, where loyalty is often decided.
Sales experience
- Time to first attention in the showroom
- Clarity of on-road price and offers
- Test-drive availability and route
- Finance and insurance explanation
- Delivery date kept or missed
Service experience
- Appointment ease and waiting time
- Estimate given before work started
- Final bill against estimate
- Problem fixed on first visit
- Vehicle cleanliness at pickup
What we avoid
- Dealers choosing which buyers get called
- Interviews in front of sales staff
- Leading scale wording
Method
The same five stages whether you audit 20 outlets in one state or several hundred across regions.
02
02 / 05Mystery shopper briefed on the car model and budget
Shoppers get a believable profile: model, budget, exchange vehicle and finance need, matched to the town.
03
03 / 05Shopper recording a showroom visit on an Android phone
Visit data goes into the app during or just after the visit, with location and time locked to the record.
04
04 / 05Supervisor checking visit evidence before scoring
Visits that fail location or duration checks are re-done, not estimated.
05
05 / 05Dealer-wise report shared with the regional sales team
Scores, verbatims and a short action note per dealer, plus the raw file for your analysts.
Choosing a method
| Question | Best-fit method | Watch out for |
|---|---|---|
| Do showrooms follow our sales process? | Mystery shopping | Shoppers being recognised in small towns |
| Why did intenders pick a rival brand? | Lost-buyer interviews | Recall fades after 60 days |
| Is our service network trusted? | Workshop exits plus recall calls | Dealer-selected respondent lists |
| Will rural buyers accept an EV or new variant? | Field concept test with intenders | Small samples read as national |
| Is our brand gaining consideration? | Brand health waves | Changing towns between waves |
Not the right fit if
- Vehicle registration or VAHAN data resale
- Telematics or connected-car analytics
- Syndicated sales forecasts or market-size reports
- Recording staff without consent
A good fit if
- Primary interviews with buyers, owners and intenders
- Dealer and workshop mystery audits
- Rural and small-town fieldwork
- Tracking waves with the same design
Corporate research solutions
All market research formats we run for brands.
Learn moreMystery shopping
How shopper scripts, evidence and scoring work.
Learn moreRural market research
Village and small-town fieldwork for vehicle and farm brands.
Learn moreBrand tracking
Wave design for awareness and consideration tracking.
Learn moreConsumer research
Usage and attitude studies with buyers and owners.
Learn moreFAQ
Straight answers to the questions people ask most about this topic.
How many dealership visits does a mystery audit need?
Most programmes plan at least one visit per outlet per wave, and two where incentives depend on the score. For a model-level read, we size visits by region so each region has enough observations. We share the visit plan and its limits before fieldwork rather than quoting one national number.
Can you survey tractor and two-wheeler owners in villages?
Yes. Field teams interview owners at home, at haats and near mechanics, using an offline Android app that syncs later. We plan tractor fieldwork around sowing and harvest, when owners are hard to reach, and we verify ownership with simple questions about the vehicle.
Do you use buyer lists from our dealers?
We can, when you have consent to contact those buyers. We prefer lists pulled centrally rather than by the dealer being evaluated, and we can add intercept interviews so the sample is not limited to people a dealer chose to share.
How is pricing decided for automobile studies?
On quotation. Cost depends on the number of outlets or interviews, towns, languages, questionnaire length and how many verification call-backs you want. Share the brief and we will return a sample plan and a line-item quote.
India Nationwide, Hindi-first
Send the outlet list or target segments and we will reply with a visit plan, sample note and timeline.