From the kirana shelf to the doorstep delivery
Bharat Survey is a market research company for e-commerce and retail businesses that sell across stores, apps and doorsteps. Online dashboards tell you what people clicked. We find out why they bought, returned or switched: store audits and shopper intercepts, doorstep interviews after delivery, and small-town research with buyers who still prefer cash on delivery.
A shopper who orders groceries on an app on Monday still buys milk from the corner store on Tuesday. Research that only watches one channel misreads both.
Auditors record availability, price labels, facings and promotional material with a timestamped photo. Where a brand sells through modern trade and kiranas, we audit both in the same wave so gaps are comparable.
Short interviews with customers shortly after an order arrives, with their consent: packaging condition, delivery timing, the courier's conduct, and whether the product matched the listing. Returners get a separate set of questions.
Shoppers test staff knowledge, billing accuracy, exchange policy and the pick-up counter for online orders collected in store.
Awareness, first-choice platform or store, and reasons for switching, tracked in the same cities every wave.
Door-to-door interviews with households that buy online occasionally or not at all, to size barriers such as payment trust and return fear.
Most dissatisfaction in online retail comes from handoffs between teams: seller to warehouse, warehouse to courier, courier to customer, customer to refunds. We design satisfaction surveys around those handoffs so each score has an owner inside your business.
The Central Consumer Protection Authority's 2023 guidelines on dark patterns cover practices such as false urgency, basket sneaking and drip pricing. When a study asks shoppers how a checkout felt, we keep questions neutral and can include items that help your compliance team spot confusing flows. We report what shoppers told us; we do not give legal opinions.
| Question | Method | Typical unit |
|---|---|---|
| Is our product on the shelf and priced right? | Store audit | Outlet visit |
| Do store staff follow the exchange policy? | Mystery shopping | Scenario visit |
| Why do customers return orders? | Doorstep or phone interviews with returners | Completed interview |
| Why don't small-town households buy online? | Household field survey | Household |
| Which platform is gaining preference? | Brand health waves | Wave |
Straight answers to the questions people ask most about this topic.
Yes. We use one audit form with store-type logic, so a kirana and a supermarket are checked on comparable items. Each visit carries GPS, time and shelf photos. Outlet lists can come from you, or we build them through a retail census if none exists.
Usually from order lists you share with consent to contact, split by city and order type. Interviewers visit or call within a short window after delivery while the experience is fresh. Customers can decline, and we never ask for order IDs beyond what you already provided.
We run primary research on quick-commerce habits: who orders, what they order, what they still buy locally, and what makes them switch apps. We do not have access to platform data, so findings come from interviews and observed behaviour.
Pricing is on quotation. Store count, town spread, photo requirements, questionnaire length and turnaround drive the cost. Send the outlet or city list and we return a line-item estimate.
Share the cities, store formats or order segments and we will propose a sample and timeline.
