Footfall count survey agency India

A counter stands at a fixed point with a defined line on the pavement or mall corridor and records people crossing it, split by direction and, where needed, by apparent group such as adult, family or two-wheeler rider. Counts are entered into the app in 15-minute blocks, each block stamped with time and GPS, so a supervisor can see at once if a counter left the post or stopped recording.

We count the same sites on matched days and hours, usually including a weekday, a weekend day and a known peak such as a salary week or festival period if the decision depends on it. Counting one Saturday afternoon and calling it footfall is the most common mistake in site selection.

What we count

The unit depends on the question. A pharmacy wants pedestrian passers-by on its side of the road. A car showroom wants vehicles slowing near the frontage. A mall anchor wants corridor traffic by level. We agree the unit and the counting line before fieldwork, and photograph each line for the report.

A trade area is drawn from where shoppers actually come from, not from a fixed radius. Each intercept records an origin locality or pin code. We plot those origins, then mark the primary trade area as the zone producing most shoppers and a secondary zone for the next band. Roads, rivers, railway lines and flyovers usually bend these zones far away from neat circles.

We then layer publicly available population data from Census 2011 for the localities inside each zone, noting clearly that the census is dated and that fast-growing suburbs will be undercounted.