Sales platforms, shelf intelligence and survey tools do different jobs
Searching for a Bizom alternative often means you need part of what a retail execution platform does, usually outlet audits, merchandising checks or market surveys, without rolling out order capture and distributor management. This page is for FMCG, consumer durables and market research teams in India. It explains what Bizom, FieldAssist and Trax say they offer, and where Bharat Survey's retail audit app and field teams fit.
- Vendor descriptions from their own sites, checked September 2026
- None of the three publish list prices; all quote on request
- Bharat Survey does not replace SFA or DMS
They show up in the same searches, yet solve different problems. Pick the tab closest to your need.
Route-to-market platforms
- Daily order capture by sales reps
- Distributor billing and stock
- Beat and route planning
Image recognition and shelf monitoring
- Shelf photos turned into metrics
- Share of shelf and stockouts
- Built for large CPG programmes
Outlet audits and market surveys
- Outlet census and mapping
- Merchandising and POSM checks
- Retailer and shopper interviews
Only claims from each vendor's own website. Where a site does not say something, we leave it blank rather than guess.
| Bizom | FieldAssist | Trax | Bharat Survey | |
|---|---|---|---|---|
| How it describes itself | Retail intelligence platform for route-to-market | AI-led sales and distribution | Cloud-based retail management solutions | Survey app and field data collection services |
| Published pricing | Not published | Starter, Business, Enterprise AI: request pricing | Not published | On quotation, seat-based |
| Sales force automation / DMS | Not stated | |||
| Image recognition | Not stated on homepage | IRIS image recognition listed | Core product | |
| Works in low connectivity | Stated: low/no connectivity | Not stated on pages checked | Not stated on pages checked | Offline app, syncs later |
| Custom audit and survey forms | Smart Merchandising listed | Retail merchandising listed | Field execution tools listed | |
| Field auditors supplied | Not stated on pages checked | Available as a service |
A 'Not stated' cell means we did not find it on the pages checked, not that the product lacks it. Confirm with each vendor.
Tick the list that matches most of your requirements.
Choose a sales and distribution platform
- Reps take orders every day
- Distributors need billing and stock
- You want beat plans and targets
- The rollout is company-wide and ongoing
Choose shelf image recognition
- Share of shelf is a board metric
- You audit modern trade at scale
- Photos must become numbers automatically
- Budget supports a long programme
Choose a survey and audit tool
- You need a one-off census or quarterly audit
- Questions change with each study
- Proof of visit matters more than orders
- You may want auditors supplied
FieldAssist's pricing page lists three plans, Starter, Business and Enterprise AI, each with a request-pricing button and no published figure. Its modules cover the whole sales day, from attendance to order capture to distributor stock. That breadth is the point for companies digitising their sales force.
Research and trade-marketing teams often need less. A distribution check across 3,000 kirana outlets, a POSM visibility audit before a festival, or an outlet census in a new territory are projects with a start and an end. They need a form that changes per study, photos with GPS and time, a supervisor review queue, and possibly auditors who are not your sales reps. Keeping audits separate from sales staff also reduces the pressure to report what the target wants to see.
What a Bharat Survey retail audit includes
Scope depends on the brief, and pricing is on quotation.
- Audit form with photo, GPS and time on every outlet visit
- Flags for visits recorded away from the outlet location
- Supervisor back-checks on a fixed share of outlets
- Map and progress view in the web panel
- Clean data export with photo links
We do not offer
- Order capture or invoicing
- Distributor management
- Automatic shelf image recognition
- An iOS app for auditors
Our view
Trax's image recognition suits large, continuous shelf programmes. A structured manual audit can be enough for a shorter project.
Pilot or regional study
If you are auditing a few hundred to a few thousand outlets once or twice, trained auditors filling a structured form with photo evidence can answer availability and visibility questions without an image-recognition rollout.
Photos kept for review
Every photo carries location and time. Reviewers can open any outlet record and see what the auditor saw, which helps when a distributor disputes a finding.
- In areaInside approx. boundary
- Accuracy±12 m
- Time09:42 · fresh fix
- Mock GPSNot detected
- Interview length11 min
Manual counts, not automated metrics
We do not compute share of shelf from images automatically. Auditors count facings or tick presence by SKU, so the form must be designed carefully and the SKU list kept manageable.
- Comes regularly
- Comes sometimes
- Rarely / never
- Don't know
Not the right fit if
- Your sales reps need daily order booking and invoicing
- Distributors must manage stock and billing in the same system
- You want automated image recognition across thousands of stores continuously
- Beat planning and rep targets are the main goal
- You need one platform for the entire route-to-market operation
A good fit if
- Outlet census before entering a new territory
- Independent merchandising or POSM audits
- Retailer and shopper surveys
- Projects needing auditors supplied
Straight answers to the questions people ask most about this topic.
How much do Bizom, FieldAssist and Trax cost?
None of the three publish list prices on the pages we checked in September 2026. FieldAssist shows Starter, Business and Enterprise AI plans with a request-pricing button. Bizom and Trax ask you to contact them. Quotes depend on users, modules and outlet count, so ask each for your scope.
Can Bharat Survey replace a sales force automation app?
No. We do not provide order capture, invoicing, distributor management or beat planning. Bharat Survey is for audits, outlet census and surveys. If your field force books orders daily, a route-to-market platform such as Bizom or FieldAssist is the right category.
Does Bharat Survey use image recognition for shelves?
No. Auditors capture photos with GPS and time, and record counts or presence in a structured form. Photos stay attached to each record for review. For automated share-of-shelf metrics at large scale, image recognition products such as Trax are built for that.
Can you supply auditors for a retail audit?
Yes. We can run the audit with field teams and supervisors, or license app seats to your own agency or staff. Share outlet count, cities, audit frequency and timeline, and we will reply with a scoped quote.
Tell us the outlet count, cities and what must be checked. We will scope the form, auditors and timeline.